Evolving Front-End Best Practices, WordPress Realities, and a Case Study on Script Versioning Failures For much of my career as a WordPress developer, I approached front-end performance optimization with a familiar set of “best practices”: minimize everything, combine everything, strip everything, and let the browser load as little as possible. If a setting promised leaner…
I’m a firm believer that adding more options and controls often results in a degraded user experience, and so in order to make the determination of whether to keep certain filtering features on the Winter Light Festival, I need to collect user behavior information. So let’s create some custom events for those specific user actions,…
Have you ever noticed how some websites have URLs that end with a forward slash, while others don’t? For example, “sampledomain.com/page” and “sampledomain.com/page/” might look pretty much the same to us, but search engines see them as two different pages. That’s where the trouble starts! One of those has a trailing slash, and the other…
Google Analytics 4 is a powerful tool that provides valuable insights into a user’s desires for their usage of your website. An often-looked feature is an ability to track search terms, which can provide valuable information about what users are searching for and how they’re finding your site. However, many users find that setting up…