Redirecting WooCommerce Membership to custom landing page

I have a client, Primal Vinyasa, which I’ve built an extensive membership site for. The top product worth promoting and we want to retain is the Monthly Subscription. To encourage retention, it’s worthwhile to figure out all the pain points customers have. For the monthly subscriber just wanting to access their member content, signing in via the My-Account page can be frustrating as this doesn’t get them their content, but rather, the WooCommerce My Account Dashboard. Even with modifying the dashboard template via the theme so that there’s a big ol’ obvious link to the content, they still get distracted with all the account management buttons:

What we wanted to do is instead to redirect them to our new content starting page, as seen below:

I’ve also included a “hide introduction” checkbox on this page so that after watching/reading it once, a user can click the box to hide that section. Through the usage of LocalSession, the browser will remember their preference. I’ll write a blog post on that later.

Skyverge, the developers of the WooCommerce Membership plugin have a post about how to Create a “My Memberships” section shortcode with WooCommerce Memberships: https://www.skyverge.com/blog/create-memberships-section-shortcode-woocommerce-memberships/. However, because the Primal Vinyasa website also lists products for sale that don’t have anything to do with online video content, I wanted to make sure that the customers who are buying rose oil will still go to the traditional WC dashboard.

I found an article over at https://memberfix.rocks/redirect-membership-woocommerce/ that helped get me started down the path and UX I wanted. The code they provided had some errors in it, and it was intended for logic for multiple membership landing pages. What you’ll find below is my modifications for our Primal Monthly Subscriber membership. I hope it’s useful

<?php
function mfix_show_memberships_details ($curr_user_id) {
	if ( is_admin() ) {
		return;
	}
	$customer_memberships = wc_memberships_get_user_memberships( $curr_user_id );
	$former_subscriber = [];
	$active_subscriber = [];
foreach ( $customer_memberships as $customer_membership ) {
	$membership_plans = $customer_membership -> get_plan() -> get_name();
	$membership_plans_array[] = $customer_membership->get_plan()->get_name();
	$membership_plans_status = $customer_membership->get_status();
	$membership_plans_status_array[] = $customer_membership->get_status();
	if (($membership_plans == "Full Access Subscription") && ($membership_plans_status == "cancelled")) {$former_subscriber[] = "former_subscriber";}
	if (($membership_plans == "Full Access Subscription") && ($membership_plans_status == "expired")) {$former_subscriber[] = "former_subscriber";}
	if (($membership_plans == "Full Access Subscription") && ($membership_plans_status == "active")) {$active_subscriber[] = "active_subscriber";}
	}
	if(!empty($active_subscriber)){
		$current_stats = "active_subscriber";
		return $current_stats;
		exit();
	}
	else if (!empty($former_subscriber)){
		$current_stats = "former_subscriber";
		return $current_stats;
		exit();
	}
	else {
		$current_stats = "potential_member";
		return $current_stats;
		exit();
	}
}
function mfix_custom_user_redirect( $redirect, $user ) {
    $username = $user->user_login;
	$curr_user = get_user_by('login',$username);
	$curr_user_id = $curr_user->ID;
	$current_stats = mfix_show_memberships_details ($curr_user_id);
	if( $current_stats == "active_subscriber" ) {
	//	$redirect = "/start-here/";
		$redirect = "/content-index/";
	}
	if( $current_stats == "former_subscriber" ) {
	$redirect = "/my-account/";
	}
	return $redirect;
}
add_filter( 'woocommerce_login_redirect', 'mfix_custom_user_redirect', 10, 2 );

I placed this into a functionality plugin, because even if the theme changes, we’ll still want this same user experience.

I hope this helps others who might be wondering how to create an improved user experience for their membership sites.